Title
Bildung neuer automobiler Segmente aus Kundensicht: Determinanten und Auswirkungen (Marken und Produktmanagement) (German Editi,Used
Delivery time: 8-12 business days (International)
Product Description Frauke Uekermann untersucht am Beispiel von CrossoverFahrzeugen, welche Faktoren die kundenseitige Eingruppierung innovativer Produktkonzepte beeinflussen und welche Implikationen sich aus der Kategorisierung fr die Produktevaluation ergeben. From the Back Cover Mit der zunehmenden Fragmentierung der Automobilmrkte stellt sich die Frage, wie Kunden hybride Produkte, die auf zwei oder mehr bekannten Produktkategorien basieren, in ihre bestehende Wissensstruktur integrieren. Darber hinaus ist interessant, welche Marketingmanahmen die kognitive Integration und die Produktevaluation beeinflussen knnen. Frauke Uekermann untersucht am Beispiel von CrossoverFahrzeugen, welche Faktoren die kundenseitige Eingruppierung innovativer Produktkonzepte beeinflussen und welche Implikationen sich aus der Kategorisierung fr die Produktevaluation ergeben. In zwei aufeinander aufbauenden Studien zeigt sie die kundenseitig wahrgenommene Marktstruktur unter Bercksichtigung von teilweise noch nicht gelaunchten Produkten auf. Die bloe Darstellung des ambiguosen Produktes reicht dabei nicht aus; vielmehr sollte das eindeutige differenzierende Nutzenversprechen klar kommuniziert und durch eine adquate Segmentbezeichnung gesttzt werden. Die Autorin leitet konkrete Gestaltungsempfehlungen fr die Produkt und Programmpolitik sowie die Kommunikation ab und bietet Anknpfungspunkte fr die weitere wissenschaftliche Forschung. About the Author Dr. Frauke Uekermann promovierte bei Prof. Dr. Andreas Herrmann an der Forschungsstelle fr Business Metrics der Universitt St. Gallen.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.