Birth Of A Salesman: The Transformation Of Selling In America
Birth Of A Salesman: The Transformation Of Selling In America
Birth Of A Salesman: The Transformation Of Selling In America

Birth Of A Salesman: The Transformation Of Selling In America

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SKU: SONG0674018338
UPC: 9780674018334
Brand: Harvard University Press
Condition: Used
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In This Entertaining And Informative Book, Walter Friedman Chronicles The Remarkable Metamorphosis Of The American Salesman From Itinerant Amateur To Trained Expert. From The Midnineteenth Century To The Eve Of World War Ii, The Development Of Sales Management Transformed An Economy Populated By Peddlers And Canvassers To One Driven By Professional Salesmen And Executives.From Book Agents Flogging Ulysses S. Grant'S Memoirs To John H. Patterson'S Famous Pyramid Strategy At National Cash Register To The Determined Efforts By Ford And Chevrolet To Craft Surefire Sales Pitches For Their Dealers, Selling Evolved From An Art To A Science. Salesmanship As A Term And A Concept Arose Around The Turn Of The Century, Paralleling The New Science Of Mass Production. Managers Assembled Professional Forces Of Neat Responsible Salesmen Who Were Presented As Hardworking Pillars Of Society, No Longer The Butt Of Endless Traveling Salesmen Jokes. People Became Prospects; Their Homes Became Territories. As An Ncr Representative Said, The Modern Salesman Let The Light Of Reason Into Dark Places. The Study Of Selling Itself Became An Industry, Producing Academic Disciplines Devoted To Marketing, Consumer Behavior, And Industrial Psychology. At Carnegie Mellon'S Bureau Of Salesmanship Research, Walter Dill Scott Studied The Characteristics Of Successful Salesmen And Ways To Motivate Consumers To Buy.Full Of Engaging Portraits And Illuminating Insights, Birth Of A Salesman Is A Singular Contribution That Offers A Clear Understanding Of The Transformation Of Salesmanship In Modern America.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does the book have? A: The book has three hundred sixty-eight pages. This length provides a comprehensive exploration of the evolution of sales in America.
  • Q: What is the binding type of this book? A: The book is available in paperback binding. Paperback is lightweight and flexible, making it easy to carry and read.
  • Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point nine two inches in width, and eight point five inches in height. These dimensions make it a standard-sized paperback.
  • Q: Who is the author of the book? A: The author of the book is Walter Friedman. He provides an engaging narrative about the transformation of selling practices in America.
  • Q: What category does this book belong to? A: This book belongs to the Economic History category. It covers historical developments in salesmanship and marketing.
  • Q: Is this book suitable for all ages? A: The book is not specifically labeled for age suitability. However, it is primarily intended for adult readers interested in economic history.
  • Q: What is the main theme of the book? A: The main theme is the transformation of salesmanship from amateur to professional status. It details how sales evolved into a structured industry.
  • Q: How can I apply the insights from this book? A: You can apply the insights by understanding sales strategies and techniques discussed by the author. These can be beneficial for professionals in sales and marketing.
  • Q: Can this book help beginners in sales? A: Yes, the book can be helpful for beginners in sales. It provides foundational knowledge about the history and evolution of sales techniques.
  • Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve the integrity of the paperback cover and pages.
  • Q: What is the recommended care for this book? A: To care for the book, avoid exposing it to moisture and handle it gently. Use a bookmark to prevent spine damage.
  • Q: Are there any safety concerns with the book? A: No, there are no safety concerns associated with this book. It is a standard paperback publication meant for adult readers.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have policies in place for such issues.
  • Q: Is this book a good choice for someone studying marketing? A: Yes, this book is a good choice for someone studying marketing. It delves into historical marketing strategies and consumer behavior.
  • Q: Does this book include any illustrations? A: Yes, the book is titled 'Illustrated,' suggesting it may contain illustrations to enhance understanding of the text. However, the extent is not detailed.

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