Blockbusters: Hitmaking, Risktaking, And The Big Business Of Entertainment,New

Blockbusters: Hitmaking, Risktaking, And The Big Business Of Entertainment,New

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SKU: DADAX0805094334
Brand: Henry Holt & Company
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Why The Future Of Popular Culture Will Revolve Around Ever Bigger Bets On Entertainment Products, By One Of Harvard Business School'S Most Popular Professorswhat'S Behind The Phenomenal Success Of Entertainment Businesses Such As Warner Bros., Marvel Entertainment, And The Nflalong With Such Stars As Jayz, Lady Gaga, And Lebron James? Which Strategies Give Leaders In Film, Television, Music, Publishing, And Sports An Edge Over Their Rivals?Anita Elberse, Harvard Business School'S Expert On The Entertainment Industry, Has Done Pioneering Research On The Worlds Of Media And Sports For More Than A Decade. Now, In This Groundbreaking Book, She Explains A Powerful Truth About The Fiercely Competitive World Of Entertainment: Building A Business Around Blockbuster Productsthe Movies, Television Shows, Songs, And Books That Are Hugely Expensive To Produce And Marketis The Surest Path To Longterm Success. Along The Way, She Reveals Why Entertainment Executives Often Spend Outrageous Amounts Of Money In Search Of The Next Blockbuster, Why Superstars Are Paid Unimaginable Sums, And How Digital Technologies Are Transforming The Entertainment Landscape.Full Of Inside Stories Emerging From Elberse'S Unprecedented Access To Some Of The World'S Most Successful Entertainment Brands, Blockbusters Is Destined To Become Required Reading For Anyone Seeking To Understand How The Entertainment Industry Really Worksand How To Navigate Today'S Highstakes Business World At Large.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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