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Blockbusters: Hitmaking, Risktaking, And The Big Business Of Entertainment,New
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Why The Future Of Popular Culture Will Revolve Around Ever Bigger Bets On Entertainment Products, By One Of Harvard Business School'S Most Popular Professorswhat'S Behind The Phenomenal Success Of Entertainment Businesses Such As Warner Bros., Marvel Entertainment, And The Nflalong With Such Stars As Jayz, Lady Gaga, And Lebron James? Which Strategies Give Leaders In Film, Television, Music, Publishing, And Sports An Edge Over Their Rivals?Anita Elberse, Harvard Business School'S Expert On The Entertainment Industry, Has Done Pioneering Research On The Worlds Of Media And Sports For More Than A Decade. Now, In This Groundbreaking Book, She Explains A Powerful Truth About The Fiercely Competitive World Of Entertainment: Building A Business Around Blockbuster Productsthe Movies, Television Shows, Songs, And Books That Are Hugely Expensive To Produce And Marketis The Surest Path To Longterm Success. Along The Way, She Reveals Why Entertainment Executives Often Spend Outrageous Amounts Of Money In Search Of The Next Blockbuster, Why Superstars Are Paid Unimaginable Sums, And How Digital Technologies Are Transforming The Entertainment Landscape.Full Of Inside Stories Emerging From Elberse'S Unprecedented Access To Some Of The World'S Most Successful Entertainment Brands, Blockbusters Is Destined To Become Required Reading For Anyone Seeking To Understand How The Entertainment Industry Really Worksand How To Navigate Today'S Highstakes Business World At Large.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the physical dimensions of this book? A: The book measures six inches in length, zero point eighty-eight inches in width, and nine point zero two inches in height.
- Q: How many pages does this book have? A: This book contains three hundred twenty pages, providing a comprehensive exploration of the topic.
- Q: What type of binding does this book have? A: The book is bound in hardcover, ensuring durability and a premium feel.
- Q: Who is the author of this book? A: The author is Anita Elberse, a noted professor at Harvard Business School specializing in the entertainment industry.
- Q: What genre does this book belong to? A: This book falls under the category of Media & Communications, focusing on entertainment business strategies.
- Q: How do I read this book effectively? A: You can read this book at your own pace, as it is suitable for anyone interested in understanding the entertainment industry.
- Q: Is this book suitable for beginners in the entertainment field? A: Yes, this book is suitable for beginners as it breaks down complex concepts into understandable insights.
- Q: What reading level is this book appropriate for? A: This book is appropriate for adult readers and those interested in business and media studies.
- Q: How should I store this book to maintain its condition? A: Store this book in a cool, dry place, away from direct sunlight to preserve its quality.
- Q: Can I clean the book's cover? A: Yes, you can gently wipe the book's cover with a soft, dry cloth to remove dust.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can contact customer support for assistance with returns or exchanges.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty, but you can check the return policy for any issues.
- Q: How do I handle issues with the book's content? A: If you have issues with the content, consider discussing it with peers or seeking reviews for different perspectives.
- Q: Is this book recommended for anyone interested in pop culture? A: Yes, this book is highly recommended for individuals interested in the dynamics of pop culture and entertainment.
- Q: Does this book provide insights into digital media? A: Yes, the book discusses how digital technologies are transforming the entertainment landscape.
- Q: What makes this book a good choice for understanding entertainment strategies? A: This book offers pioneering research and inside stories from successful entertainment brands, making it a valuable resource.