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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant,New
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OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a recordbreaking 49 languages and is a bestseller across five continentsnow updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren?e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans'untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third oneAlignment, Renewal, and Red Ocean Trapsthat address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market spaceand making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book contains three hundred twenty pages. It's a comprehensive read that includes updated content and insights from the authors.
- Q: What are the dimensions of 'Blue Ocean Strategy'? A: The book measures six point three inches in length, one point three inches in width, and nine point twenty-one inches in height. This size makes it convenient for reading and storage.
- Q: What is the binding type of this book? A: The book is hardcover. This durable binding enhances its longevity and makes it suitable for frequent use.
- Q: Who are the authors of the book? A: The authors are W. Chan Kim and Renée Mauborgne. They are recognized experts in strategic management and have made significant contributions to the field.
- Q: What is the main theme of 'Blue Ocean Strategy'? A: The main theme is creating uncontested market space and making competition irrelevant. It provides a systematic approach to innovative strategic thinking.
- Q: How do I apply the strategies from the book? A: You can apply the strategies by identifying and developing 'blue oceans'—new market spaces without competitors. The book outlines tools and principles to help businesses innovate.
- Q: Is this book suitable for beginners in business strategy? A: Yes, this book is suitable for beginners. It provides foundational concepts and frameworks that are easy to understand and apply.
- Q: Can I use the strategies for personal development? A: Yes, the strategies can be adapted for personal development. The principles of innovation and value creation can be applied to individual career growth.
- Q: How should I care for this hardcover book? A: To care for the book, keep it in a cool, dry place and avoid exposing it to direct sunlight. This will help maintain its condition over time.
- Q: What is the recommended storage for this book? A: Store the book upright on a shelf to prevent warping. Ensure it is in a stable environment to protect it from moisture and dust.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers provide a warranty or return policy for such issues.
- Q: Is there any warranty on this book? A: Typically, books do not come with a warranty, but you can check the seller's return policy for details on exchanges or refunds.
- Q: How can I find more resources related to 'Blue Ocean Strategy'? A: You can find more resources at blueoceanstrategy.com. The website includes teaching materials, case studies, and additional tools to assist in applying the concepts.
- Q: Does this book offer updated case studies? A: Yes, the expanded edition includes updates on all cases and examples, bringing their stories up to the present time for relevance.
- Q: Are there additional chapters in the expanded edition? A: Yes, the expanded edition features two new chapters and an expanded chapter on alignment and renewal, addressing common reader inquiries.
- Q: Is this book popular among business leaders? A: Yes, it is highly regarded and has been a bestseller recognized by major publications like The Wall Street Journal and BusinessWeek.