
Title

Born to Walk: The Broken Promises of the Running Boom, and How to Slow Down and Get HealthyOne Step at a Time
Delivery time: 8-12 business days (International)
The romanticized notion that humans are 'born to run' has buoyed the socalled running boom of the past 50 years: wellintentioned fitness enthusiasts lacing up their cushioned shoes and plodding down roads and trails in pursuit of the runner's high, a trim physique, and the fountain of youth. Unfortunately, born to run is a big, fat rusea marketing gimmick and a gross misappropriation of evolutionary biology insights about our Homo sapiens genetic attributes for endurance. While any movement away from a sedentarydominant lifestyle is laudable, the truth is that humans are actually born to walk, not run.Mark Sisson, New York Times bestselling author, forefather of the ancestral health movement, entrepreneur founder of Primal Kitchen and Peluva footwear, and former 2:18 marathon runner, is officially proclaiming an end to the running boom. For the vast majority of enthusiasts, runningeven slowpaced joggingis far too physically, metabolically, and hormonally stressful to promote health, weight loss, or longevity. Alas, the elevated, heavily cushioned modern running shoe enables illadapted people to run with poor technique, increased impact trauma, and a truly embarrassing rate of chronic overuse injuries.Born To Walk will help reshape fitness culture to reject flawed and dated 'no pain, no gain' ideals, and replace them with a simple, accessible, sustainable program to increase general everyday movement, improve aerobic conditioning the right way, avoid the risks of injury and burnout associated with running, and promote a healthy, happy, energetic, long lifeone step at a time. In Born To Walk you'll learn: How the 'endurance runner hypothesis' of evolutionary biology is irrelevant to most modern citizens, whose genetic endurance gifts are buried under excess body fat, insufficient daily activity, weak musculature, and dysfunctional feet caused by a lifetime in shoes How the running boom was made possible by the invention of the heavily cushioned shoe. Without this, most people would be unable to run more than a short distance (especially on pavement) before succumbing to discomfort or injury How elevated, cushioned shoes actually increase impact trauma, enable poor technique, and are the driving cause of overuse injuries How to avoid the shocking 50 percent annual injury rate among regular runners by slowing down, improving foot functionality and implementing a correct midfoot landing technique How running does not help you lose excess body fat, and in fact can prompt genetic signaling for increased appetite, carb dependency, fat storage, and poor metabolic and hormonal health How running can promote a 'skinny fat' physique: deficient strength and muscle mass, poor posture, and an accumulation of healthdestructive abdominal fateven if you run lots of weekly miles How an extreme devotion to endurance training can increase cardiovascular disease risk, compromise gut health, and suppress immune and hormonal function How the misplaced competitive intensity and struggle & suffer ethos of modern running culture can promote and unhealthy obsession and a high risk of burnout How marketing hype, distorted cultural values, and unsavory peer influences lure you into events like marathons and ultras that are inherently antithetical to health How aerobic conditioning at comfortable heart rates is the foundation of all fitness endeavors, and improves performance at all higher levels of intensity How to identify your ideal training pace using 'fat max' heart ratelikely a brisk walk for most runners How the world's greatest endurance athletes train in a relatively less stressful, more sensible manner than the average novice, and how you can refine your approach to honor their protocols Why humans have a genetic imperative to walk extensively every day to support cognitive, immune, hormonal and mitochondrial function How walking can be a great catalyst for fat reduction by improving metabolic flexibility, regulating appetite and satiety hormones, and prompting an 'undertheradar' increase in metabolic rate How going barefoot or wearing minimalist shoes with flat, flexible soles and individual toe articulation can strengthen feet and reduce injury riskand why you should walk in them, but not run How to implement an ancestralinspired, broadbased functional fitness program, where your workouts are aligned with human genetic expectations for health.This approach will get you fitter, leaner, and stronger than everwithout the pain, suffering, and sacrifice of the typical approach to endurance training.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.