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In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process'borrowing'.As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple sixstep process that anyone can use to build business innovation:?DefiningDefine the problem you're trying to solve.?BorrowingBorrow ideas from places with a similar problem.?CombiningConnect and combine these borrowed ideas.?IncubatingAllow the combinations to incubate into a solution.?JudgingIdentify the strength and weakness of the solution.?EnhancingEliminate weak points while enhancing strong ones.Each chapter features reallife examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to recreate his own career and he shows readers how to harness them to find creative solutions.
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