Title
Bourbon Empire: The Past And Future Of America'S Whiskey,New
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Pulls Aside The Curtain Of Puffery To Show . . . The Business Of Liquor To Be Every Bit As Fascinating As The Fictions In Which The Distillers Love To Swaddle Themselves. Wayne Curtis, The Wall Street Journalwalk Into A Wellstocked Liquor Store And Youll See Countless Whiskey Brands, Each Boasting An Inspiring Story Of Independence And Heritage. And Yet, More Than 95% Of The Nations Whiskey Comes From A Small Handful Of Giant Companies With Links To Organized Crime, Political Controversy, And A Colorful History That Is Far Different Than What Appears On Modern Labels. In Bourbon Empire, Reid Mitenbuler Shows How Bourbon, Americas Most Iconic Style Of Whiskey, And The Industry Surrounding It, Really Came To Bea Saga Of Shrewd Capitalism As Well As Dedicated Craftsmanship.Mitenbuler Traces The Big Namesjim Beam, Makers Mark, Evan Williams, And Moreback To Their Origins, Exploring Bourbons Founding Myths And Great Successes Against The Backdrop Of Americas Economic History. Illusion Is Separated From Reality In A Tale Reaching Back To The Whiskey Rebellion Of 1794, When The Ideologies Of Thomas Jefferson And Alexander Hamilton Battled To Define The Soul Of American Business. That Debate Continues Today, Punctuated Along The Way By Prohibitionera Bootleggers, The Liquorfueled Origins Of Nascar, Intense Consolidation Driven By Savvy Lobbying, And A Madison Avenue Plot To Release Five Thousand Parrotstrained To Screech The Name Of A Popular Brandinto The Nations Bars.Today, The Whiskey Business Takes A New Turn As A Nascent Craft Distilling Movement Offers The Potential To Revolutionize The Industry Once Again. But, As Mitenbuler Shows, Many Take Advantage Of This Excitement While Employing Questionable Business Practices, Either By Masquerading Whiskey Made Elsewhere As Their Own Or By Shortcutting The Proven Production Standards That Made Many Historic Brands Great To Begin With.A Tale Of Innovation, Success, Downfall, And Resurrection, Bourbon Empire Is An Exploration Of The Spirit In All Its Unique Forms, Creating An Indelible Portrait Of Both American Whiskey And The People Who Make It.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does Bourbon Empire have? A: This book has three hundred thirty-six pages. It provides an in-depth exploration of America's whiskey industry.
- Q: What is the binding type of Bourbon Empire? A: The binding type is paperback. This makes the book lightweight and easy to handle.
- Q: What are the dimensions of Bourbon Empire? A: The dimensions are five point five two inches long, zero point seven two inches wide, and eight point three five inches high. These sizes make it a convenient read.
- Q: Who is the author of Bourbon Empire? A: The author is Reid Mitenbuler. He dives into the history and culture surrounding bourbon in this book.
- Q: What category does Bourbon Empire fall under? A: It falls under Hospitality, Travel & Tourism. This category reflects its focus on the whiskey industry.
- Q: What themes are explored in Bourbon Empire? A: The book explores themes of capitalism, craftsmanship, and the history of bourbon. It uncovers the myths and realities of the whiskey industry.
- Q: How should I read Bourbon Empire? A: You can read it casually or study it for deeper insights. It's suitable for both whiskey enthusiasts and general readers.
- Q: Is Bourbon Empire suitable for beginners in whiskey knowledge? A: Yes, it is suitable for beginners. The book provides foundational knowledge about bourbon and its history.
- Q: Can I read Bourbon Empire with my family? A: Yes, it's appropriate for family reading. However, it is best suited for older teens and adults due to the complex themes.
- Q: How should I care for my copy of Bourbon Empire? A: Store it in a dry place away from direct sunlight. This will help preserve the book's condition.
- Q: What if my copy of Bourbon Empire arrives damaged? A: You can return it for a replacement or refund. Be sure to check the store's return policy for specifics.
- Q: Is there a warranty for Bourbon Empire? A: Typically, books do not come with a warranty. However, check with the retailer for their specific policies.
- Q: How can I store Bourbon Empire properly? A: Store it upright on a shelf or in a bookcase. Avoid stacking heavy items on top of it to prevent damage.
- Q: What should I do if I have issues with my order for Bourbon Empire? A: Contact the retailer's customer service for assistance. They can help resolve any issues you may encounter.
- Q: How does Bourbon Empire compare to other whiskey history books? A: Bourbon Empire offers a unique perspective on America's whiskey industry. It focuses on both historical events and modern developments.
- Q: Is Bourbon Empire good for someone interested in American history? A: Yes, it's excellent for American history enthusiasts. The book intertwines bourbon’s history with significant economic events.