Title
Bourbon Empire: The Past and Future of America's Whiskey,Used
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Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves. Wayne Curtis, The Wall Street JournalWalk into a wellstocked liquor store and youll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nations whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, Americas most iconic style of whiskey, and the industry surrounding it, really came to bea saga of shrewd capitalism as well as dedicated craftsmanship.Mitenbuler traces the big namesJim Beam, Makers Mark, Evan Williams, and moreback to their origins, exploring bourbons founding myths and great successes against the backdrop of Americas economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibitionera bootleggers, the liquorfueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrotstrained to screech the name of a popular brandinto the nations bars.Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with.A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main topic of 'Bourbon Empire'? A: 'Bourbon Empire' explores the history and evolution of bourbon whiskey in America, revealing the true stories behind iconic brands and the industry.
- Q: Who is the author of 'Bourbon Empire'? A: The author of 'Bourbon Empire' is Reid Mitenbuler, who delves into the complexities of the whiskey business.
- Q: How many pages does 'Bourbon Empire' have? A: 'Bourbon Empire' consists of 336 pages, providing an in-depth look at the bourbon industry.
- Q: What type of binding does this book have? A: 'Bourbon Empire' is available in paperback binding, making it easy to handle and read.
- Q: When was 'Bourbon Empire' published? A: 'Bourbon Empire' was published on May 10, 2016.
- Q: Is 'Bourbon Empire' suitable for someone new to whiskey? A: Yes, 'Bourbon Empire' is suitable for both whiskey enthusiasts and newcomers, as it provides a comprehensive overview of bourbon's history and significance.
- Q: What themes does 'Bourbon Empire' cover? A: 'Bourbon Empire' covers themes of innovation, capitalism, and the craft distilling movement within the context of American whiskey.
- Q: Does 'Bourbon Empire' include any historical events? A: Yes, the book discusses significant historical events such as the Whiskey Rebellion of 1794 and the impact of Prohibition on the whiskey industry.
- Q: Can I expect to learn about contemporary whiskey trends in this book? A: Yes, 'Bourbon Empire' examines current trends in the whiskey industry, including the rise of craft distilling and its implications.
- Q: What kind of reader would enjoy 'Bourbon Empire'? A: 'Bourbon Empire' is ideal for readers interested in history, economics, and the craft of whiskey-making.