Title
BOWLS, BCS, OR BUST?: A Retrospective and Comparative study of College Football's Bowl/Bowl Championship Series Revenue Distribu,Used
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The Football Bowl Subdivision or FBS (formerly Division IA) is the only American NCAA team sport to determine its champion without a playoff. Despite strong sentiment in favor of a playoff over the current Bowl Championship Series system, and admittance from toplevel NCAA and FBS administrators that a playoff would increase overall revenues, the BCS/bowl system remains favored by the majority of university presidents and conference commissioners. This study examined one possible reason there is not a playoff. To achieve this, the revenues of the current system were compared to conservative revenue estimates of a proposed playoff, likely administered by the NCAA, similar to the Division I Basketball Championship. The goal was to determine how the current bowl relationships and contracts factor into university president's resistance to implement a playoff. The findings showed that while more overall revenue could be earned by a playoff, institutions could have less available unrestricted revenue to use at their discretion.
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