Brains On Fire: Igniting Powerful, Sustainable, Word Of Mouth Movements,New

Brains On Fire: Igniting Powerful, Sustainable, Word Of Mouth Movements,New

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SKU: DADAX0470614188
Brand: Wiley
Condition: New
Regular price$25.50
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Develop And Harness A Powerful, Sustainable Wordofmouth Movementhow Did The 360Yearold Scissor Company, Fiskars, Double Its Profit In Key Markets Just By Realizing Its Customers Had Already Formed A Community Of Avid Scrapbookers? How Is Best Buy Planning To Dominate The Musical Instruments Market? By Understanding The Brains On Fire Model Of Tapping Movements And Stepping Away From The Oldschool Marketing 'Campaign' Mentality.Brains On Fire Offers Original, Practical And Actionable Steps For Creating A Wordofmouth Movement For Corporations, Products, Services, And Organizations. It Takes You Stepbystep Through The Necessary Actions Needed To Start Your Own Authentic Movement. Develop And Harness A Powerful, Sustainable, Wordofmouth Movement Describes 10 Lessons To Master And Create A Powerful, Sustainable Movement The Brains On Fire Blog Is Often Ranked In The Top 100 Of Adage'S Power 150 Marketing Blogs

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