Brand Accounting Disclosure Practices in Multinational Corporations: A new perspective,Used

Brand Accounting Disclosure Practices in Multinational Corporations: A new perspective,Used

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Multinational corporations as is known today did not appear until the 19th century, with the advent of industrial capitalism. The world economy has transformed to the extent that traditional value drivers are no longer relevant. New drivers the intangibles have emerged. Intangible assets like brands have a significant role to play in a company and are key drivers of growth in this information economy. Unfortunately the current reporting practices by most countries fail to provide adequate guidance to managers, investors or other accounting bodies with respect to valuation of the intangibles. Investors can only make vague guesses under this reporting system. Many companies attempt to measure value of these intangibles, they rarely publicize such number for the fear that inaccurate measurements and surprise writeoffs may land them into trouble. This book highlights the significance of intangibles more specifically brands with regard to valuation, recognition and disclosure in the annual reports of corporations. Besides being an academic landmark, the work is expected to serve as a useful reference material for scholars and students of economics, commerce and policy makers.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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