Brand Asset Management: Driving Profitable Growth Through Your Brands,Used

Brand Asset Management: Driving Profitable Growth Through Your Brands,Used

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SKU: SONG0787963941
UPC: 723812393466
Brand: Wiley
$8.96 $12.80
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International Orders Ships in: 8-12 days

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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates wellmanaged and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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