Brand Assets,Used

Brand Assets,Used

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SKU: SONG047084423X
UPC: 9780470844236
Brand: Wiley
Condition: Used
$119.43
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Returns accepted within 30 days | support@ergodebooks.com

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"Brand Assets" befasst sich mit einem brandaktuellen Thema der Bewertung von Marken und anderen immateriellen Aktiva.Bietet einen neuen Ansatz zur Definition von Marken und anderen immateriellen Vermgensgegenstnden.Sie sollten wie jeder andere Teil eines Unternehmens getrennt bewertet werden knnen, und zwar unabhngig vom Kerngeschft eines Unternehmens.Der Autor untersucht praktische Mglichkeiten, wie man eine realistische Bewertung dieser immateriellen Aktiva erreichen kann.Basiert auf umfangreicher Forschungsarbeit.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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