Title
Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics),Used
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The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Ministers Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.
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- Q: How many pages does this book have? A: This book has five hundred twenty-eight pages. It provides an in-depth exploration of Canadian politics and democracy.
- Q: What is the binding type of 'Brand Command'? A: The binding type is paperback. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of this book? A: The dimensions are six inches in length, one point twenty-six inches in width, and nine point zero two inches in height. These measurements make it a convenient size for handling.
- Q: Who is the author of this book? A: The author is Alex Marland. He is known for his expertise in political communication and strategy.
- Q: What genre does this book belong to? A: This book falls under the category of Communication and Media Studies. It addresses contemporary political tactics and their implications.
- Q: Is this book suitable for someone new to politics? A: Yes, this book is suitable for those new to politics. It provides foundational insights into the current political landscape.
- Q: Can I read this book if I'm not familiar with Canadian politics? A: Yes, you can read this book without prior knowledge of Canadian politics. It offers context and explanations of key concepts.
- Q: What is the main topic discussed in 'Brand Command'? A: The main topic is the influence of marketing strategies on Canadian politics. It explores how communication technology shapes political dynamics.
- Q: Are there any case studies included in the book? A: Yes, the book includes case studies and interviews with Ottawa insiders. These provide real-world examples of political strategies.
- Q: How should I store this paperback book? A: Store this paperback book in a cool, dry place. Keeping it away from direct sunlight will prevent fading and damage.
- Q: Can I clean this book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions that may damage the pages.
- Q: What should I do if I find a damaged book? A: If you receive a damaged book, contact the seller for a return or exchange. Most retailers have policies in place for such issues.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, you can check the retailer's return policy for any guarantees.
- Q: Can I share this book with others? A: Yes, you can share this book with others. It's a great resource for discussions about politics and democracy.
- Q: Does this book provide practical advice for political engagement? A: Yes, it offers insights and strategies for understanding and engaging with the political system. Readers can gain practical knowledge.
- Q: What if I can't finish the book in one sitting? A: It's perfectly fine if you can't finish it in one sitting. You can bookmark your place and return to it later for continued reading.