Title
Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members Behavior and the Economic Relevance for the Mark,Used
Delivery time: 8-12 business days (International)
Product Description Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brandcommunity site? And do the members show a higher level of customer retention as those nonmember? In her study Sandra Meister derives a set of behavioral attributes relevant for brandcommunity members. By means of a significance test and a structural equation model, she examines the behavioral profile of brandcommunity members and compares the results with brandcommunity nonmembers. Additionally, she investigates the impact of the behavioral attributes on the performance measure customer retention. Finally, she formulates leanings and recommendation for brandcommunity management. From the Back Cover Do brand communities really work for FMCG? Can brandcommunity members be characterized by specific behavioral attributes? Are there significant differences between members and those simply visiting the brandcommunity site? In her study Sandra Meister derives a set of behavioral attributes relevant for brandcommunity members. By means of significance test and structural equation model, she examines the behavioral profile of brandcommunity members and compares the results with nonmembers. Additionally, she investigates the impact of the behavioral attributes on the brand performance: purchase intention, recommendation, and price tolerance. About the Author Dr. Sandra Meister holds a PhD in business administration from Prof. Dr. Claudia Fantapi Altobelli, Chair of Marketing at the Helmut Schmidt University in Hamburg. She is a marketing and media professional with extensive experience in the consumer goods industry.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.