Brand Equity: Consumer Based Brand Equity In Practice: Application of the CBBE Model in the Serbian Textile Market,Used

Brand Equity: Consumer Based Brand Equity In Practice: Application of the CBBE Model in the Serbian Textile Market,Used

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SKU: DADAX3639264207
Brand: VDM Verlag
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This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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