Title
Brand: It Aint the Logo* *Its What People Think of You*,Used
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Brands are more important than ever to the survival of North American business. Our manufacturing base continues to disappear. An unprecedented volume of commercial messaging makes it ever more difficult for Brands to reach customers or employees. Yet "Brand" is misunderstood. Egged on by business schools and the ad industry, most senior executives equate their Brand with their logo or advertising. They think the Brand isnt their responsibility, but that of the marketing department alone. With colorful stories drawn from his 37year career, Ted Matthews challenges our business leaders to achieve their Brands full promise by accepting that A Brand is what people think of youT and by taking ultimate responsibility for it. "Ted Matthews wraps a persuasive argument in a lively read. This book is packed with fascinating examples that back up its clearsighted analysis of how to build your brand, and just as important how not to." Jim McElgunn, Senior Editor, PROFIT Magazine
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has one hundred eighty-one pages. It's a comprehensive read on branding and its importance in business.
- Q: What is the size of this book? A: The book measures five point five one inches in length, zero point five one inches in width, and nine point zero two inches in height. This size makes it easy to handle and read.
- Q: What type of binding does this book use? A: This book uses paperback binding. This makes it lightweight and flexible for reading.
- Q: Who is the author of this book? A: The author of this book is Ted Matthews. He draws from his thirty-seven years of experience to discuss branding.
- Q: What is the main theme of this book? A: The main theme of this book is understanding branding beyond logos. It emphasizes that a brand is how people perceive you.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It provides insights into branding in a straightforward and engaging manner.
- Q: How can I apply the lessons from this book? A: You can apply the lessons by analyzing your brand perception and taking responsibility for how your audience views you. It's about proactive brand management.
- Q: What age group is this book suitable for? A: This book is suitable for adults and young adults. It focuses on leadership and branding concepts relevant to business professionals.
- Q: Is this book safe for young readers? A: Yes, this book is safe for young readers. It contains no harmful content, focusing instead on branding and professional growth.
- Q: How should I store this book? A: Store this book in a cool, dry place. Keep it upright on a shelf to avoid bending the cover or pages.
- Q: Can this book be read in one sitting? A: Yes, it can be read in one sitting. However, many readers may prefer to digest its concepts gradually.
- Q: What if I receive a damaged book? A: If you receive a damaged book, contact the seller for a return or replacement. Most sellers have policies in place for such issues.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, you can check the return policy of your retailer.
- Q: What kind of examples does the author provide? A: The author provides colorful stories and real-life examples from his career. These examples illustrate key branding concepts effectively.
- Q: Is this book a good resource for marketing professionals? A: Yes, this book is an excellent resource for marketing professionals. It offers fresh perspectives on brand management and perception.
- Q: How do I contact customer support for this book? A: You can contact customer support through the retailer where you purchased the book. They will assist you with any inquiries or issues.