Title
Brand: It Aint the Logo* *Its What People Think of You*,Used
Delivery time: 8-12 business days (International)
Brands are more important than ever to the survival of North American business. Our manufacturing base continues to disappear. An unprecedented volume of commercial messaging makes it ever more difficult for Brands to reach customers or employees. Yet "Brand" is misunderstood. Egged on by business schools and the ad industry, most senior executives equate their Brand with their logo or advertising. They think the Brand isnt their responsibility, but that of the marketing department alone. With colorful stories drawn from his 37year career, Ted Matthews challenges our business leaders to achieve their Brands full promise by accepting that A Brand is what people think of youT and by taking ultimate responsibility for it. "Ted Matthews wraps a persuasive argument in a lively read. This book is packed with fascinating examples that back up its clearsighted analysis of how to build your brand, and just as important how not to." Jim McElgunn, Senior Editor, PROFIT Magazine
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main theme of 'It Ain't the Logo* *Its What People Think of You'? A: The main theme of the book is that a brand is defined by what people think of it, rather than just its logo or advertising. It emphasizes the importance of understanding and taking responsibility for one's brand.
- Q: Who is the author of this book? A: The author of 'It Ain't the Logo* *Its What People Think of You' is Ted Matthews, who draws from his extensive 37-year career to provide insights into branding.
- Q: What type of readers would benefit from this book? A: This book is particularly beneficial for business leaders, marketers, and anyone interested in understanding the deeper aspects of branding and its impact on business success.
- Q: How many pages does the book contain? A: The book contains 181 pages.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: When was 'It Ain't the Logo* *Its What People Think of You' published? A: The book was published on January 1, 2007.
- Q: What condition is the book in? A: The book is listed as being in good condition.
- Q: Does the book include practical examples? A: Yes, the book is packed with fascinating examples that illustrate its analysis of branding.
- Q: Is there a specific audience that this book targets? A: The book targets business executives, marketers, and anyone interested in leadership and motivation within the context of branding.
- Q: What makes this book different from other branding books? A: This book stands out by challenging common misconceptions about branding, arguing that it is not just the marketing department's responsibility but a crucial aspect for all business leaders.