Brand Medicine: The Role Of Branding In The Pharmaceutical Industry

Brand Medicine: The Role Of Branding In The Pharmaceutical Industry

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SKU: SONG0333930983
UPC: 9780333930984
Brand: Macmillan
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As Governments Seek To Mitigate The Cost Of Statesubsidised Healthcare, Branding In The Pharmaceutical Industry Has Become A Critical Issue. Drugs Companies Must Change Their Methods Of Communication And Distribution Focusing More On Their Direct Relationship With The Consumer. This Requires Fundamental Changes In Consumer Behaviour, Access To Information, Freedom Of Choice And Value For Money. Brands And Brand Values Will Play A Leading Role In This Process, As Has Been Seen With Products Such As Prozac And Viagra. This Book By Interbrand Newell And Sorrell, The World'S Leading Branding Consultancy, Provides Cutting Edge Thinking On This Area And Lessons For Anyone Involved In Brand Development And Management.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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