Title
Brand Medicine: The Role Of Branding In The Pharmaceutical Industry
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As Governments Seek To Mitigate The Cost Of Statesubsidised Healthcare, Branding In The Pharmaceutical Industry Has Become A Critical Issue. Drugs Companies Must Change Their Methods Of Communication And Distribution Focusing More On Their Direct Relationship With The Consumer. This Requires Fundamental Changes In Consumer Behaviour, Access To Information, Freedom Of Choice And Value For Money. Brands And Brand Values Will Play A Leading Role In This Process, As Has Been Seen With Products Such As Prozac And Viagra. This Book By Interbrand Newell And Sorrell, The World'S Leading Branding Consultancy, Provides Cutting Edge Thinking On This Area And Lessons For Anyone Involved In Brand Development And Management.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has three hundred thirty-five pages. It provides in-depth analysis and insights into branding in the pharmaceutical industry.
- Q: What is the binding type of this book? A: This book is bound in hardcover. Hardcover bindings are known for their durability and long-lasting quality.
- Q: What are the dimensions of this book? A: The dimensions of this book are six point three four inches in length, one point zero seven inches in width, and nine point five seven inches in height. These measurements make it a suitable size for both reading and display.
- Q: Who is the author of this book? A: The author of this book is T. Blackett. He offers expert insights into branding strategies in the pharmaceutical sector.
- Q: Which publisher released this book? A: This book is published by Palgrave Macmillan. They are known for their quality publications in various academic fields.
- Q: What genre does this book belong to? A: This book belongs to the Commerce genre. It focuses on the intersection of branding and the pharmaceutical industry.
- Q: How can I use the insights from this book? A: You can apply the insights by understanding branding strategies for pharmaceuticals. This book guides professionals in brand development and management.
- Q: Is this book suitable for beginners in branding? A: Yes, this book is suitable for beginners. It provides foundational concepts and case studies that are easy to understand.
- Q: Can this book be used as a textbook? A: Yes, this book can be used as a textbook. Its academic approach and detailed analysis make it a valuable resource for students.
- Q: How should I store this book? A: Store this book in a cool, dry place, upright on a shelf to maintain its shape. Avoid exposure to direct sunlight to prevent fading.
- Q: What is the recommended care for this hardcover book? A: To care for this hardcover book, avoid bending the cover and clean it with a dry cloth. This will help preserve its condition.
- Q: Can I lend this book to someone? A: Yes, you can lend this book to someone. Just ensure they handle it carefully to maintain its quality.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for a return or exchange. Most sellers offer policies for such issues.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, check the seller's return policy for any guarantees.
- Q: How do I return this book if needed? A: To return this book, follow the seller's return instructions, usually found on their website or packaging. Ensure it is in original condition.
- Q: Does this book cover case studies in branding? A: Yes, this book includes case studies in branding. These examples provide real-world applications of the concepts discussed.