Brand Nfl: Making And Selling America'S Favorite Sport,New

Brand Nfl: Making And Selling America'S Favorite Sport,New

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SKU: DADAX0807871567
Brand: University of North Carolina Press
Condition: New
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Professional football today is an $8 billion sports entertainment industryand the most popular spectator sport in America, with designs on expansion across the globe. In this astute fieldlevel view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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