Title
Brand Orientation in der Ernhrungsindustrie: Erfolgsdeterminanten der Markenfhrung am Beispiel genossenschaftlicher Hersteller (,Used
Delivery time: 8-12 business days (International)
Product Description Auf der Basis der neueren Managementforschung entwickeln Matthias Schramm, Achim Spiller und Torsten Staack Gestaltungsvorschlge zur Schlieung der Markenlcke bei Genossenschaften. Sie zeigen die Strken und Schwchen genossenschaftlicher Markenartikler auf und leisten einen wichtigen Beitrag zur Entwicklung eines neuen Managementkonzeptes, der Brand Orientation. From the Back Cover Genossenschaften zhlen zu den wichtigsten Nahrungsmittelproduzenten der deutschen Ernhrungsindustrie, und rund ein Drittel aller Lebensmittel werden in Deutschland ber genossenschaftlich orientierte Unternehmen abgesetzt. Vielfach handelt es sich um fhrende Hersteller mit hohen Marktanteilen, die aber bei der Markenfhrung deutliche Defizite aufweisen. Auf der Basis der neueren Managementforschung entwickeln Matthias Schramm, Achim Spiller und Torsten Staack Gestaltungsvorschlge zur Schlieung der Markenlcke bei Genossenschaften an den Beispielen Milch und Fleischwirtschaft. Neben institutionenkonomischen und verhaltenswissenschaftlichen Fachanstzen wird eine eigene empirische Untersuchung zum Stand der Markenorientierung in der deutschen Ernhrungsindustrie vorgestellt. Damit werden erstmals umfassend die Strken und Schwchen genossenschaftlicher Markenartikler aufgezeigt. Die Analyse stellt einen wichtigen Beitrag zur Entwicklung eines neuen Managementkonzeptes, der Brand Orientation, dar. About the Author Prof. Dr. Achim Spiller ist Inhaber des Lehrstuhls Marketing fr Lebensmittel und Agrarprodukte der Universitt Gttingen. Matthias Schramm und Torsten Staack sind wissenschaftliche Mitarbeiter an diesem Lehrstuhl.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.