Title
Brand Personality as an Image Conveyor: Brand Personality as an Image Conveyor: EBS and the ideal business school as an example,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Organizations would like the underlying values of a business to occupy the minds and hearts of their customers, since, as Jack Trout puts it ?the most successful companies (or brands) are those that "own a word? in the mind of the prospect". They underlying theory is that of Tverskys and Kahnemanns who claim that while making nontransparent choices ? those, that the consequence of are unknown and have a large impact on our future life ? people rely on their emotions. The author of this thesis assumes that the decision of hiring an employee constitutes a nontransparent choice for a top or middle manager of an enterprise. The thesis also relies on the opinion that when customers think about or choose between different companies, they do not contemplate on the companies strategy. Instead, they often rely on their subconscious evaluations and attitudes to the company prior to making a choice. The author set out to identify the emotional image through identifying the brand personality and has done so using the modified brand personality construct, first developed and used by Jennifer Aaker in 1997.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.