Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding,Used
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding,Used

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding,Used

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SKU: SONG1563676222
Brand: Fairchild Books
Condition: Used
$14.18
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Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about brandingboth the medium and the messageand not simply take advertisements and brands at face value.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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