Brand Thinking And Other Noble Pursuits

Brand Thinking And Other Noble Pursuits

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An Unprecedented And Engaging Look At The State Of Modern Branding, With Interviews With Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall And More!The Notion Of The Brand, Like Any Concept That Dominates Markets And Public Consciousness, Is A Challenge To Define. Is It A Simple Differentiator Of The Cereals In Our Cupboards, A Manipulative Brainwashing Tool Forced On Us By Corporations, Or A Creative Triumph As Capable As Any Art Form Of Stimulating Our Emotions And Intellect?For Those Of Us Who Grapple With These Questions On A Daily Basis, Brand Thinking And Other Noble Pursuits Elevates The Discussion To The Level Of Revelation. Each Chapter Is An Extensive Dialogue Between Debbie Millman, Herself A Design Visionary, And A Different Leader In The Field. By Asking Questions Deeply Informed By Her Own Expertise, Millman Coaxes Lucid, Prescient Answers From Twentytwo Interview Subjects, Among Them Malcolm Gladwell, Tom Peters, Seth Godin, And Godfather Of Modern Branding Wally Olins.This Engaging And Enlightening Book Is An Unprecedented Forum On The State Of Modern Branding And How Companies And Consumers Can Best Understand The Behavior Behind Why We Brand And Why We Buy.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main theme of 'Brand Thinking and Other Noble Pursuits'? A: The main theme of the book focuses on modern branding and its complexities, featuring in-depth interviews with prominent figures in the field to explore the nature of branding and consumer behavior.
  • Q: Who is the author of the book? A: The author of 'Brand Thinking and Other Noble Pursuits' is Debbie Millman, a well-known design visionary and branding expert.
  • Q: What type of content can I expect from the interviews in this book? A: The interviews provide extensive dialogues where Debbie Millman asks thought-provoking questions, leading to insightful responses from twenty-two leaders in branding, including Malcolm Gladwell and Seth Godin.
  • Q: How many pages are there in the book? A: The book contains a total of 336 pages.
  • Q: Is this book suitable for someone new to branding? A: Yes, 'Brand Thinking and Other Noble Pursuits' is accessible to readers new to branding as it addresses fundamental questions and concepts in an engaging manner.
  • Q: What is the publication date of this book? A: The book was published on May 1, 2013.
  • Q: What is the condition of the book for sale? A: The book is listed as 'New', indicating it is in excellent condition.
  • Q: What kind of insights does the book provide regarding consumer behavior? A: The book delves into the motivations behind branding and purchasing decisions, offering readers a deeper understanding of why brands resonate with consumers.
  • Q: Is there a specific edition of the book I should be aware of? A: The book is available in its first edition.
  • Q: Can I expect to find practical examples of branding in this book? A: Yes, the book includes real-world examples and discussions that illustrate various branding strategies and their impacts on consumers.