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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Inhaltlich unvernderte Neuauflage. Marken sind seit Jahrzehnten das Thema betriebswirtschaftlicher Diskussionen. Erste erwhnenswerte Anstze zur Messung des Markenwertes wurden bereits in den 60er Jahren entwickelt. Die Tatsache, dass Marken fr die Unternehmen einen monetren Wert darstellen, wurde jedoch erst in den spteren 80er Jahren vermehrt wahrgenommen. Seither ist die Bedeutung der Marken in der Unternehmenswelt weiter gestiegen. In jngster Zeit wird immer deutlicher, dass der Markenwert zu ber 50% den Wert des Gesamtunternehmens ausmachen kann. Da man nur steuern kann, was man messen kann, kommt der Bewertung der Marke eine entscheidende Bedeutung zu. Die Autoren liefern in ihrer im Jahre 2003 verfassten und vom Schweizer Markenartikelverband als beste Arbeit ausgezeichneten Publikation einen fundierten berblick ber die relevantesten Markenbewertungsmodelle, zeigen mittels einer fiktiven Unternehmung die Funktionsfhigkeit von Markenbewertungsmodellen auf und stellen verhaltenswissenschaftliche Anstze, welche emotionale Werte abbilden und messen knnen, dar. Schlielich prsentieren sie innovative Anstze rund um die Thematik der Markenbewertung. Das Buch richtet sich an Entscheidungstrger von mittleren und groen Unternehmen, an Finanz und Controllingvorstnde, Manager und Wirtschaftswissenschaftler.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
