Title
Brand Valuation: Bestandesaufnahme und innovative Anstze (German Edition),Used
Delivery time: 8-12 business days (International)
Inhaltlich unvernderte Neuauflage. Marken sind seit Jahrzehnten das Thema betriebswirtschaftlicher Diskussionen. Erste erwhnenswerte Anstze zur Messung des Markenwertes wurden bereits in den 60er Jahren entwickelt. Die Tatsache, dass Marken fr die Unternehmen einen monetren Wert darstellen, wurde jedoch erst in den spteren 80er Jahren vermehrt wahrgenommen. Seither ist die Bedeutung der Marken in der Unternehmenswelt weiter gestiegen. In jngster Zeit wird immer deutlicher, dass der Markenwert zu ber 50% den Wert des Gesamtunternehmens ausmachen kann. Da man nur steuern kann, was man messen kann, kommt der Bewertung der Marke eine entscheidende Bedeutung zu. Die Autoren liefern in ihrer im Jahre 2003 verfassten und vom Schweizer Markenartikelverband als beste Arbeit ausgezeichneten Publikation einen fundierten berblick ber die relevantesten Markenbewertungsmodelle, zeigen mittels einer fiktiven Unternehmung die Funktionsfhigkeit von Markenbewertungsmodellen auf und stellen verhaltenswissenschaftliche Anstze, welche emotionale Werte abbilden und messen knnen, dar. Schlielich prsentieren sie innovative Anstze rund um die Thematik der Markenbewertung. Das Buch richtet sich an Entscheidungstrger von mittleren und groen Unternehmen, an Finanz und Controllingvorstnde, Manager und Wirtschaftswissenschaftler.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.