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Brand You: Turn your unique talents into a winning formula (Financial Times Guides),Used
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In the modern workplace, clearly defined hierarchies are on the wane, few of us have jobs for life and many of us have portfolio careers or are selfemployed. In these selfreliant times, its essential to be remembered for the right reasons.Brand You helps you develop a powerful personal brand, both on and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fastpaced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended. Gemma Greaves, Marketing Director, The Marketing Society.A mustread for everyone, from trainees to board members. Sanjay Shah, Chief Financial Officer, The London Clinic.
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