Branded Beauty: How Marketing Changed The Way We Look

Branded Beauty: How Marketing Changed The Way We Look

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Beauty Is A Multibillion Dollar Global Industry Embracing Makeup, Skincare, Hair Care, Fragrances, Cosmetic Surgery Even Tattooing And Piercing. Over The Years It Has Used Flattery, Seduction, Science And Shame To Persuade Consumers To Invest If They Want To Look Their Best.Branded Beauty Delves Into The History And Evolution Of The Beauty Business. From Luxury Boutiques In Paris To Tattoo Parlours In Brooklyn, It Contains Interviews With The People Who'Ve Made Skin Their Trade. Analyzing The Marketing Strategies Used By Those Who Create And Sell Beauty Products, It Visits The Labs Where Researchers Seek The Key To Eternal Youth. It Compares Attitudes To Beauty From Around The World And Examines The Rise Of Organic Beauty Products. Full Of Fascinating Detail From Great Names Such As Rubinstein And Arden, Revlon, Este Lauder, L'Oral And Max Factor, Branded Beauty Is The Ultimate Guide To The Current State Of The Industry And What The Future Holds For The Beauty Business.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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Frequently Asked Questions

  • Q: What is the main focus of 'Branded Beauty'? A: 'Branded Beauty' explores the history and evolution of the beauty industry, examining how marketing has influenced consumer perceptions and behaviors related to beauty products.
  • Q: Who is the author of 'Branded Beauty'? A: The book is authored by Mark Tungate, who provides insights into the beauty industry through interviews and research.
  • Q: What types of beauty products are discussed in the book? A: 'Branded Beauty' covers a range of beauty products including make-up, skincare, hair care, fragrances, and more, as well as trends like cosmetic surgery and organic beauty.
  • Q: How many pages are in 'Branded Beauty'? A: 'Branded Beauty' contains 288 pages, offering a comprehensive look at the beauty business.
  • Q: What is the binding type of the book? A: 'Branded Beauty' is available in hardcover binding, which provides durability and a premium feel.
  • Q: When was 'Branded Beauty' published? A: 'Branded Beauty' was published on October 25, 2011.
  • Q: Is 'Branded Beauty' suitable for professionals in the beauty industry? A: Yes, 'Branded Beauty' is a valuable resource for professionals in the beauty industry, offering insights into marketing strategies and industry evolution.
  • Q: Does the book include interviews with industry experts? A: Yes, the book features interviews with various professionals in the beauty business, providing firsthand perspectives on the industry.
  • Q: What can readers learn from 'Branded Beauty'? A: Readers can learn about the marketing techniques used in the beauty industry, the history of beauty trends, and the future directions of the market.
  • Q: Is 'Branded Beauty' a good gift for beauty enthusiasts? A: Absolutely, 'Branded Beauty' makes an excellent gift for beauty enthusiasts and anyone interested in the dynamics of the beauty industry.