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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections,Used
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Build a ?ognitive brand?that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples?thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, worldrenowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer mindsand create effective marketing strategies to build the kind of loyalty that fuels today? iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand?These three factorsgood brand vibes, brand sense, and brand resolveare the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that ?onsumer collaboration?would be the key factor in winning people? trust online and giving consumers control over their personal information would be central to gaining their trustissues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.
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- Q: How many pages are in the book 'Branding Between the Ears'? A: There are two hundred seventy-two pages in the book. This length allows for an in-depth exploration of cognitive branding strategies.
- Q: What are the dimensions of 'Branding Between the Ears'? A: The book measures six point five inches in length, one inch in width, and nine point five inches in height. These dimensions make it a convenient size for reading and reference.
- Q: What binding type does 'Branding Between the Ears' have? A: The book is bound in hardcover. This durable binding enhances its longevity and makes it suitable for frequent use.
- Q: Who is the author of 'Branding Between the Ears'? A: The author is Sandeep Dayal. He is recognized as a thought leader in marketing and cognitive science.
- Q: What category does 'Branding Between the Ears' fall under? A: The book is categorized under Consumer Behavior. It focuses on how cognitive science influences marketing strategies.
- Q: Is 'Branding Between the Ears' suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It provides foundational insights into cognitive branding that are easy to understand.
- Q: How can I apply the concepts from 'Branding Between the Ears' in my business? A: You can apply the concepts by implementing strategies that focus on consumer emotions and perceptions as outlined by the author. This can enhance your brand loyalty.
- Q: Is 'Branding Between the Ears' appropriate for advanced marketers? A: Yes, advanced marketers will find valuable insights in the book. It discusses complex psychological concepts that can refine existing strategies.
- Q: Can I use 'Branding Between the Ears' for academic purposes? A: Yes, the book can be used for academic purposes. It references research in behavioral psychology and neuroscience that is relevant for studies in marketing.
- Q: What should I do if my copy of 'Branding Between the Ears' arrives damaged? A: If your copy arrives damaged, you should contact the seller to inquire about their return policy. Most sellers will provide a replacement or refund.
- Q: Does 'Branding Between the Ears' come with a warranty? A: No, books typically do not come with a warranty. However, you can check with the retailer for their specific return and exchange policies.
- Q: What if I have questions about the concepts in 'Branding Between the Ears'? A: If you have questions about the concepts, consider reaching out to marketing forums or communities online where professionals discuss such topics.
- Q: How should I store 'Branding Between the Ears' to keep it in good condition? A: Store the book in a dry, cool place away from direct sunlight. This will help preserve the hardcover and pages.
- Q: Is 'Branding Between the Ears' safe for all readers? A: Yes, the book is safe for all readers. It contains no adult content and focuses on marketing principles.
- Q: How does 'Branding Between the Ears' compare to other marketing books? A: Unlike many marketing books, 'Branding Between the Ears' integrates insights from cognitive science, making it unique in its approach to consumer behavior.