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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories),Used
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Branding is not just an Internet buzz word; it is a highconcept, acrossallboards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brandawareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, email campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.Filled with fullcolor illustrations, case studies, insider secrets, and remarkable insights, this
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- Q: What is the main focus of the book 'Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity'? A: The book focuses on branding as a comprehensive marketing strategy that benefits organizations by creating powerful and lasting brand awareness, both online and offline.
- Q: Who is the author of this branding book? A: The author of the book is Helen Vaid.
- Q: What topics are covered in this book about branding? A: The book covers various aspects of branding strategies, including design, copywriting, response measurement, and innovative advertising approaches.
- Q: How many pages does the book have? A: The book contains 192 pages.
- Q: What is the publication date of 'Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity'? A: The book was published on March 1, 2003.
- Q: Is this book available in paperback format? A: Yes, the book is available in paperback format.
- Q: What condition is the used book in? A: The used book is in good condition.
- Q: What is the significance of the book's illustrations and case studies? A: The book is filled with full-color illustrations and case studies that provide insights and examples of successful branding implementations.
- Q: What edition of the book is available? A: The book is available in its first edition.
- Q: Is this book suitable for beginners in branding or marketing? A: Yes, the book is suitable for beginners as it explores fundamental branding concepts and strategies.