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Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business,Used
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How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business from your overall image to messaging is paramount to its success. In this handson workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you stepbystep through the process and helps you get the results you desire. She teaches you how to: build an integrated marketing plan. use social media marketing. recruit ambassadors for your brand. integrate IoT and wearable tech. create compelling blog and social content. increase your SEO. use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
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