Title
Branding India: An Incredible Story,Used
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A case history of the remarkable transformation in Indian tourism in the last seven years. In 20012002, after the destruction of the World Trade Centre, the war on Afghanistan and the attack on Indian Parliament, tourism was down in the dumps in India. It was at the peak of this crisis that the Incredible India campaign to position India as a tourist destination was launched. This is the story of how that campaign triggered the takeoff of Indian tourism, and how support sectors like aviation, hotels and infrastructure grew in tandem so that in 2008 India got 5.38 million visitors compared to 2.54 million in 2001. The author, Amitabh Kant, played a key role in this phenomenon as joint secretary in the Union ministry of tourism. He writes a scholarly book that is full of personal insights into a remarkable story of growth.
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- Q: What is the page count of 'Branding India: An Incredible Story'? A: The book has two hundred eighty-two pages. This length allows for an in-depth exploration of Indian tourism's transformation.
- Q: What are the dimensions of the book? A: The dimensions are six point three eight inches in length, zero point seven nine inches in width, and eight point six six inches in height. These measurements make it a compact paperback.
- Q: What type of binding does this book have? A: The book features a paperback binding. This makes it flexible and lightweight, ideal for casual reading.
- Q: Who is the author of 'Branding India: An Incredible Story'? A: The author is Amitabh Kant. He played a significant role in India's tourism development during a crucial period.
- Q: What is the main theme of the book? A: The book focuses on the transformation of Indian tourism over several years. It details the successful 'Incredible India' campaign.
- Q: Is this book suitable for children? A: Yes, the book is appropriate for older children and teenagers interested in history or tourism. Its content is educational and insightful.
- Q: How does the author present his insights? A: Amitabh Kant shares personal insights and experiences throughout the narrative. This adds depth to the historical account.
- Q: Can this book be used as an educational resource? A: Yes, it is a valuable resource for understanding tourism and marketing strategies. It is suitable for students and professionals alike.
- Q: What is the target audience for this book? A: The target audience includes students, professionals, and anyone interested in tourism or India's economic development. It offers both scholarly and practical insights.
- Q: How should I store this book? A: Store the book in a cool, dry place to preserve its condition. Keeping it upright on a shelf will help maintain its shape.
- Q: Is there a specific way to care for the book? A: Yes, avoid exposing the book to direct sunlight or moisture. This will prevent fading and warping of the pages.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support for a return or replacement. Ensure you have your order details handy.
- Q: What should I do if I lose my book? A: If you lose your book, you may need to purchase a new copy. Check online or at local bookstores for availability.
- Q: Does this book have any adult content? A: No, the book does not contain adult content. It is suitable for a general audience.
- Q: Is there a digital version of this book available? A: Yes, a digital version may be available for e-readers. Check online retailers for options.