Brandization Through Brand Extensions: A Post Modern Pakistani Consumer Perspective,Used

Brandization Through Brand Extensions: A Post Modern Pakistani Consumer Perspective,Used

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SKU: DADAX3659173959
Brand: LAP Lambert Academic Publishing
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Brand extension has been a major concern for many firms. It not only saves costs but can deliver a potential profit. There have been many studies on brand extensions. This book is about brandization which includes an outlook from consumers point of view in a Pakistani perspective. The book further attempts to explain consumers mind when they accept a brand. We take into account perceived similarity, brand credibility and last but not the least innovation as key differentials for Brand extension.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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