Title
Brandscapes: Architecture In The Experience Economy (Mit Press)
Delivery time: 8-12 business days (International)
Architecture As Imprint, As Brand, As The New Media Of Transformationof Places, Communities, Corporations, And People.In The Twentyfirst Century, We Must Learn To Look At Cities Not As Skylines But As Brandscapes And At Buildings Not As Objects But As Advertisements And Destinations. In The Experience Economy, Experience Itself Has Become The Product: We'Re No Longer Consuming Objects But Sensations, Even Lifestyles. In The New Environment Of Brandscapes, Buildings Are Not About Where We Work And Live But Who We Imagine Ourselves To Be. In Brandscapes, Anna Klingmann Looks Critically At The Controversial Practice Of Branding By Examining Its Benefits, And Considering The Damage It May Do.Klingmann Argues That Architecture Can Use The Concepts And Methods Of Brandingnot As A Quickandeasy Selling Tool For Architects But As A Strategic Tool For Economic And Cultural Transformation. Branding In Architecture Means The Expression Of Identity, Whether Of An Enterprise Or A City; New York, Bilbao, And Shanghai Have Used Architecture To Enhance Their Images, Generate Economic Growth, And Elevate Their Positions In The Global Village. Klingmann Looks At Different Kinds Of Brandscaping Today, From Disneyland, Las Vegas, And Times Squareprototypes And Case Studies In Brandingto Prada'S Superstararchitectdesigned Shopping Epicenters And The Banalities Of Niketown.But Beyond Outlining The Status Quo, Klingmann Also Alerts Us To The Dangers Of Brandscapes. By Favoring The Creation Of Signature Buildings Over More Comprehensive Urban Interventions And By Severing Their Identity From The Complexity Of The Social Fabric, Klingmann Argues, Today'S Brandscapes Have, In Many Cases, Resulted In A Culture Of The Copy. As Experiences Become More And More Commodified, And The Global Landscape Progressively More Homogenized, It Falls To Architects To Infuse An Ever More Aseptic Landscape With Meaningful Transformations.How Can Architects Use Branding As A Means To Differentiate Places From The Inside Outand Not, As Current Development Practices Seem To Dictate, From The Outside In? When Architecture Brings Together Ecology, Economics, And Social Wellbeing To Help People And Places Regain Selfsufficiency, Writes Klingmann, It Can Be A Catalyst For Cultural And Economic Transformation.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main theme of 'Brandscapes: Architecture in the Experience Economy'? A: The main theme of the book explores how architecture functions as a brand in the experience economy, emphasizing the transformation of spaces into brandscapes that influence identity and perception.
- Q: Who is the author of 'Brandscapes' and what is her background? A: The author is Anna Klingmann, who is known for her critical analysis of architecture and branding, focusing on the intersection of cultural identity and economic transformation.
- Q: What is the publication date of this book? A: The book was published on September 24, 2010.
- Q: How many pages does 'Brandscapes' contain? A: The book contains a total of 378 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: Is 'Brandscapes' suitable for academic study? A: Yes, 'Brandscapes' is suitable for academic study, particularly in fields like architecture, urban planning, and cultural studies, due to its in-depth analysis and critical insights.
- Q: What are some case studies discussed in the book? A: The book discusses various case studies, including Disneyland, Las Vegas, and Times Square, examining how these places utilize architecture for branding.
- Q: Does the book address the potential drawbacks of branding in architecture? A: Yes, Klingmann discusses the dangers of brandscapes, including the risk of creating signature buildings that overlook the complexity of social fabric and urban interventions.
- Q: What is the significance of the experience economy in the context of this book? A: In the context of this book, the experience economy signifies a shift from consuming objects to experiencing sensations and lifestyles, impacting how architecture is perceived and utilized.
- Q: Can 'Brandscapes' provide insights for architects and urban planners? A: Yes, 'Brandscapes' offers valuable insights for architects and urban planners on how to leverage branding strategically to foster cultural and economic transformation in urban environments.