Title
Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy
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Foreword By Morgan Spurlockfrom The Bestselling Author Of Buyology Comes A Shocking Insiders Look At How Todays Global Giants Conspire To Obscure The Truth And Manipulate Our Minds, All In Service Of Persuading Us To Buy.Marketing Visionary Martin Lindstrom Has Been On The Front Lines Of The Branding Wars For Over Twenty Years. Here, He Turns The Spotlight On His Own Industry, Drawing On All He Has Witnessed Behind Closed Doors, Exposing For The First Time The Full Extent Of The Psychological Tricks And Traps That Companies Devise To Win Our Hardearned Dollars.Picking Up From Where Vance Packard'S Bestselling Classic, The Hidden Persuaders, Left Off More Than Halfacentury Ago, Lindstrom Reveals: New Findings That Reveal How Advertisers And Marketers Intentionally Target Children At An Alarmingly Young Age Starting When They Are Still In The Womb! Shocking Results Of An Fmri Study Which Uncovered What Heterosexual Men Really Think About When They See Sexually Provocative Advertising (Hint: It Isnt Their Girlfriends). How Marketers And Retailers Stoke The Flames Of Public Panic And Capitalize On Paranoia Over Global Contagions, Extreme Weather Events, And Food Contamination Scares. The First Ever Neuroscientific Evidence Proving How Addicted We All Are To Our Iphones And Our Blackberrys (And The Shocking Reality Of Cell Phone Addiction It Can Be Harder To Shake Than Addictions To Drugs And Alcohol). How Companies Of All Stripes Are Secretly Mining Our Digital Footprints To Uncover Some Of The Most Intimate Details Of Our Private Lives, Then Using That Information To Target Us With Ads And Offers Perfectly Tailored To Our Psychological Profiles. How Certain Companies, Like The Maker Of One Popular Lip Balm, Purposely Adjust Their Formulas In Order To Make Their Products Chemically Addictive. What A 3Month Long Guerilla Marketing Experiment, Conducted Specifically For This Book, Tells Us About The Most Powerful Hidden Persuader Of Them All. And Much, Much More.This Searing Expose Introduces A New Class Of Tricks, Techniques, And Seductions The Hidden Persuaders Of The 21St Century And Shows Why They Are More Insidious And Pervasive Than Ever.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: This book has three hundred four pages. It provides an in-depth exploration of marketing techniques and psychological manipulation.
- Q: What are the dimensions of the book? A: The book measures six point four two inches in length, zero point nine eight inches in width, and nine point six one inches in height. These dimensions make it easy to handle and fit on bookshelves.
- Q: What type of binding does the book have? A: This book is hardcover bound. Hardcover books are known for their durability and longevity.
- Q: Who is the author of this book? A: The author is Martin Lindstrom. He is a renowned marketing expert with over twenty years of experience in branding.
- Q: What genre does this book belong to? A: This book belongs to the advertising and marketing genre. It discusses psychological tactics used in modern advertising.
- Q: How do I use this book for marketing insights? A: You can read this book to gain insights into marketing strategies. It provides detailed examples and case studies from the industry.
- Q: Is this book suitable for beginners in marketing? A: Yes, it is suitable for beginners. The book explains complex concepts in an accessible way, making it a good starting point.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and older teenagers interested in marketing. It discusses advanced marketing tactics that may not be suitable for younger audiences.
- Q: How should I care for this hardcover book? A: To care for this book, keep it in a dry place and avoid exposing it to direct sunlight. This will help preserve its condition.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning products that may damage the book.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have policies in place for damaged goods.
- Q: Is there a warranty on the book? A: Generally, books do not come with a warranty. However, check with the retailer for specific return policies.
- Q: How can I find similar books on marketing? A: You can search online retailers or local bookstores for books on marketing and advertising. Look for recommendations or lists of bestsellers in the genre.
- Q: What makes this book stand out in its genre? A: This book stands out due to its insider perspective on marketing tactics and psychological insights. It combines research with real-world examples.
- Q: Are there any exercises or activities in the book? A: No, this book does not contain exercises or activities. It is primarily a narrative focused on marketing strategies.