Title
Braun: Designed to Keep
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The definitive history of Braun the pioneering German electronics brand that changed the face of modern designSince 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design underpinned by a set of functional and aesthetic principles that went on to have worldwide impact.Across 3 sections and more than 500 images, the book charts the companys defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.Featuring brandnew photography of Brauns most iconic products alongside neverbeforepublished archival images, drawings, advertisements, internal documents, and correspondence, indepth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world.With profiles on key members of the creative and leadership teams that reinforce Brauns design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brands core values such as simplicity, usefulness, and longevity that changed the way household products are perceived, designed, and used.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.