Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century,Used

Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century,Used

SKU: SONG0972914161 In Stock
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Delivery time: 3-5 business days (USA)
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Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, written for arts marketing executives, leaders, board members, and all those interested in audience development for the arts, proposes a new framework for arts marketing in the digital era.Advances in technology and shifts in consumer behavior have changed the way arts marketers need to communicate with their audience. The book revolves around the idea that arts marketers must break the Fifth Wall the act of reconnecting with arts patrons in a meaningful way after they have left a performance venue by creatively and regularly reminding them of everything the organization has to offer.It includes chapters that cover: A nationwide survey of online arts patron behavior Email marketing Social media Websites and online ticketing Customer Relationship Management (CRM) Future trends in online marketing Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century encourages managers to embrace the new tools and technology available today which can empower them to transform their organization's audiencedevelopment efforts.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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