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In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Coloradobased Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalitionbuilding from the 1950s to the 1990s, antiCoors activists molded the boycott into a powerful means of political protest.In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with longtime boycotters to offer a compelling, grassroots view of anticorporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
Brewing a Boycott was an eye-opener for me! I had no idea how much consumer activism shaped the market. The stories of unity and determination really inspired me to think about my purchasing decisions differently. Highly valuable read for anyone who cares about social justice.
F
Fatima Al-Sayeed
Eye-Opening and Inspiring
Brewing a Boycott was an eye-opener for me! I had no idea how much consumer activism shaped the market. The stories of unity and determination really inspired me to think about my purchasing decisions differently. Highly valuable read for anyone who cares about social justice.
F
Fatima Al-Sayeed
Eye-Opening and Inspiring
Brewing a Boycott was an eye-opener for me! I had no idea how much consumer activism shaped the market. The stories of unity and determination really inspired me to think about my purchasing decisions differently. Highly valuable read for anyone who cares about social justice.
M
Marcus Chen
Great Content, Poor Editing
I loved the subject matter and what the coalition accomplished, but the editing left a bit to be desired. There were typos and some sections felt repetitive. Still, the message is strong and worth sharing with others.
M
Marcus Chen
Great Content, Poor Editing
I loved the subject matter and what the coalition accomplished, but the editing left a bit to be desired. There were typos and some sections felt repetitive. Still, the message is strong and worth sharing with others.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
