Title
Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism (Justice, Power, and Politics),Used
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In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Coloradobased Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalitionbuilding from the 1950s to the 1990s, antiCoors activists molded the boycott into a powerful means of political protest.In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with longtime boycotters to offer a compelling, grassroots view of anticorporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main topic of 'Brewing a Boycott'? A: 'Brewing a Boycott' focuses on the grassroots coalition that opposed Coors Brewing Company through consumer boycotts, highlighting the unification of various activist groups against antiunionism and discrimination.
- Q: Who is the author of the book? A: The book is authored by Allyson P. Brantley.
- Q: When was 'Brewing a Boycott' published? A: 'Brewing a Boycott' was published on May 10, 2021.
- Q: What is the binding type of the book? A: The book is available in paperback binding.
- Q: How many pages does the book have? A: 'Brewing a Boycott' contains 304 pages.
- Q: What kind of activism does the book discuss? A: The book discusses anti-corporate activism, particularly the boycott against Coors, and the coalitions formed by various social justice groups.
- Q: Is this book suitable for academic research? A: Yes, 'Brewing a Boycott' is suitable for academic research as it provides a narrative history backed by a broad archive and oral history interviews.
- Q: What themes are explored in the book? A: The themes explored include consumer activism, coalition-building among diverse groups, and the legacy of political protest movements in the U.S.
- Q: Does the book include interviews or personal accounts? A: Yes, the book includes oral history interviews with long-time boycotters, providing personal insights into the activism.
- Q: What is the target audience for this book? A: The target audience includes students, activists, and anyone interested in labor relations, consumer activism, and American history.