Title
Brick By Brick: How Lego Rewrote The Rules Of Innovation And Conquered The Global Toy Industry
Delivery time: 8-12 business days (International)
Brick By Brick Takes You Inside The Lego You'Ve Never Seen. By Following The Teams That Are Inventing Some Of The World'S Bestloved Toys, It Spotlights The Company'S Disciplined Approach To Harnessing Creativity And Recounts One Of The Most Remarkable Business Transformations In Recent Memory.Brick By Brick Reveals How Lego Failed To Keep Pace With The Revolutionary Changes In Kids' Lives And Began Sliding Into Irrelevance. When The Company'S Leaders Implemented Some Of The Business World'S Most Widely Espoused Prescriptions For Boosting Innovation, They Ironically Pushed The Iconic Toymaker To The Brink Of Bankruptcy. The Company'S Nearcollapse Shows That What Works In Theory Can Fail Spectacularly In The Brutally Competitive Global Economy.It Took A New Lego Management Team Faced With The Growing Rage For Electronic Toys, Few Barriers To Entry, And Ultrademanding Consumers (Tenyear Old Boys) To Reinvent The Innovation Rule Book And Transform Lego Into One Of The World'S Most Profitable, Fastestgrowing Companies.Along The Way, Brick By Brick Reveals How Lego: Became Truly Customerdriven By Cocreating With Kids As Well As Its Passionate Adult Fans Looked Beyond Products And Learned To Leverage A Fullspectrum Approach To Innovation Opened Its Innovation Process By Using Both The Wisdom Of Crowds And The Expertise Of Elite Cliques Discovered Uncontested, Blue Ocean Markets, Even As It Thrived In Brutally Competitive Red Oceans Gave Its Worldclass Design Teams Enough Space To Create And Direction To Deliverbuilt A Culture Where Profitable Innovation Flourishessometimes Radical Yet Always Applicable, Brick By Brick Abounds With Realworld Lessons For Unleashing Breakthrough Innovation In Your Organization, Just Like Lego. Whether You'Re A Senior Executive Looking To Make Your Company Grow, An Entrepreneur Building A Startup From Scratch, Or A Fan Who Wants To Instill Some Of That Lego Magic In Your Career, You'Ll Learn How To Build Your Own Innovation Advantage, Brick By Brick.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.