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Bridging the Gaps in Global Communication,Used
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This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.Key features include: Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines Rich with real life examples, chosen to appeal to students Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe Examines the factors that are influencing crosscultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.Bridging the Gaps in Global Communication is accompanied by an instructors manual, available at www.blackwellpublishing.com/newsom.
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- Q: What is the page count of 'Bridging the Gaps in Global Communication'? A: This textbook contains one hundred sixty-four pages. It provides comprehensive coverage on international and intercultural communication.
- Q: What is the binding type of this book? A: The book is paperback bound. This makes it lightweight and easy to handle for both students and professionals.
- Q: What are the dimensions of this textbook? A: The dimensions are six inches in length, zero point four nine inches in width, and nine point zero two inches in height. These dimensions make it a convenient size for reading and carrying.
- Q: How can I apply the concepts from this book? A: You can use this book as a guide to improve your communication skills in global media contexts. It includes practical examples and insights that are applicable in both personal and professional settings.
- Q: Is this book suitable for beginners in communication studies? A: Yes, this book is suitable for beginners. It provides foundational knowledge necessary for understanding global communication and is rich with real-life examples.
- Q: What age group is this book appropriate for? A: This book is appropriate for college students and professionals. It targets individuals interested in media studies and intercultural communication.
- Q: How should I care for this textbook? A: To keep this book in good condition, store it in a cool, dry place away from direct sunlight. Avoid bending the cover and pages to maintain its shape.
- Q: Is there any special handling required for this book? A: No special handling is required for this book. Just ensure it is not exposed to moisture or extreme temperatures.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you are not satisfied with your purchase. Check the retailer's return policy for specific details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a replacement or refund. Most retailers have policies in place for damaged items.
- Q: How does this book compare to others in the communication field? A: This book uniquely addresses communication in the global media marketplace, which is a less covered area compared to other textbooks. It combines practical, philosophical, and theoretical approaches.
- Q: Is this book more suitable for media professionals or students? A: This book is suitable for both media professionals and students. It serves as a valuable resource for anyone looking to enhance their communication skills in a global context.
- Q: What key features does this book offer? A: Key features include a focus on mass communication modes, real-life examples, and insights from the author's international teaching experience. This makes it a practical guide.
- Q: Is there any supplemental material available for this book? A: Yes, an instructor's manual is available at the publisher's website. This can aid educators in teaching the concepts covered in the textbook.
- Q: Who is the author of 'Bridging the Gaps in Global Communication'? A: The author is Doug Newsom. He draws from extensive teaching experience across various continents to inform the content of this book.