Bringing New Technology to Market,New

Bringing New Technology to Market,New

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SKU: DADAX0130933732
Brand: Pearson
Condition: New
Regular price$90.95
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This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A fourpart organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology StartUps, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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