Brochureware and Beyond: Case studies of consultantdeveloped small business web sites,Used

Brochureware and Beyond: Case studies of consultantdeveloped small business web sites,Used

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SKU: DADAX3838301641
Brand: LAP Lambert Academic Publishing
Condition: New
$102.53
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Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the endproduct. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively.

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