Building a Buzz: Libraries & WordofMouth Marketing,Used

Building a Buzz: Libraries & WordofMouth Marketing,Used

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SKU: SONG0838910114
UPC: 9780838910115
Brand: ALA Editions
Condition: Used
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Want to get the word out about your library in the most costeffective way possible? You can achieve this with the effective wordofmouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with A strategy that works for you WOMM musthaves Tips to effectively deliver your message Best practices and insightful reviewsRenowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

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