Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Busines,Used

Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Busines,Used

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Generate Maximum Economic Value from LeadingEdge Digital Analytics and Data Science. The complete business practitioner's guide to profiting from analytics on big data. Build a focused, highly effective, crossfunctional, processoriented analytics organization, backed by the right support from other teams, funded by management, and perceived as successful by business stakeholders. Learn and apply best practices for every task when executing digital analysisfrom planning and strategy to optimization and demonstrating value creation. Digital analytics can help you grow value in virtually any market or industry in any country. To make the most of it, however, you need to create a highlyeffective digital analytics organizationand that's not easy. Selfservice reports, relevant dashboards, and other tools and techniques can help.But they're only the beginning.This guide covers all you need to know to build a wellresourced digital analytics team, and then back it with crossfunctional support and alignment from IT, marketing, finance, the executive team, and beyond...while successfully applying analytics across the business. You will learn what it means to be 'doing analytics': creating analytical processes and managing teams; collecting and governing data; analyzing paid, owned, and earned media; performing competitive and qualitative analyses; testing and optimization; targeting and automating; integrating digital data; using predictive modeling and other data sciences; and much more.Drawing on years as a pioneer in the field, Judah Phillips covers the business management, process, technical, and analytical work required to tell accurate 'data stories' that answer crucial business questions.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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