Building Brand Without Mass Media: Efficient and effective tools of Brand Building,Used

Building Brand Without Mass Media: Efficient and effective tools of Brand Building,Used

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SKU: DADAX3843385130
Brand: LAP Lambert Academic Publishing
$132.91 $189.87
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"A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless". (Stephen King) At one time, massmedia advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day's massmedia advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. "Building Brand without massmedia".

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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