Title
Building Strong Brands,New
Delivery time: 8-12 business days (International)
In This Compelling Work, Aaker Uses Real Brandbuilding Cases From Saturn, General Electric, Kodak, Healthy Choice, Mcdonald'S, And Others To Demonstrate How Strong Brands Have Been Created And Managed.As Industries Turn Increasingly Hostile, It Is Clear That Strong Brandbuilding Skills Are Needed To Survive And Prosper. In David Aaker'S Pathbreaking Book, Managing Brand Equity, Managers Discovered The Value Of A Brand As A Strategic Asset And A Company'S Primary Source Of Competitive Advantage. Now, In This Compelling New Work, Aaker Uses Real Brandbuilding Cases From Saturn, General Electric, Kodak, Healthy Choice, Mcdonald'S, And Others To Demonstrate How Strong Brands Have Been Created And Managed.A Common Pitfall Of Brand Strategists Is To Focus On Brand Attributes. Aaker Shows How To Break Out Of The Box By Considering Emotional And Selfexpressive Benefits And By Introducing The Brandasperson, Brandasorganization, And Brandassymbol Perspectives. The Twin Concepts Of Brand Identity (The Brand Image That Brand Strategists Aspire To Create Or Maintain) And Brand Position (That Part Of The Brand Identity That Is To Be Actively Communicated) Play A Key Role In Managing The 'Outofthebox' Brand.A Second Pitfall Is To Ignore The Fact That Individual Brands Are Part Of A Larger System Consisting Of Many Intertwined And Overlapping Brands And Subbrands. Aaker Shows How To Manage The 'Brand System' To Achieve Clarity And Synergy, To Adapt To A Changing Environment, And To Leverage Brand Assets Into New Markets And Products.Aaker Also Addresses Practical Management Issues, Introducing A Set Of Brand Equity Measures, Termed The Brand Equity Ten, To Help Those Who Measure And Track Brand Equity Across Products And Markets. He Presents And Analyzes Brandnurturing Organizational Forms That Are Responsive To The Challenges Of Coordinated Brands Across Markets, Products, Roles, And Contexts. Potentially Destructive Organizational Pressures To Change A Brand'S Identity And Position Are Also Discussed.As Executives In A Wide Range Of Industries Seek To Prevent Their Products And Services From Becoming Commodities, They Are Recommitting Themselves To Brands As A Foundation Of Business Strategy. This New Work Will Be Essential Reading For The Battleready.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.