Building the BrandDriven Business: Operationalize Your Brand to Drive Profitable Growth,New

Building the BrandDriven Business: Operationalize Your Brand to Drive Profitable Growth,New

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SKU: DADAX0787962554
Brand: Wiley-Interscience
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In Building the BrandDriven Business, authors Scott M. Davis and Michael Dunn two of the nation's foremost experts on brands map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brandbuilding programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a branddriven culture within an organization so that building the brand becomes everyone's job.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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