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This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies . Drawing upon a sixyear research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and longlasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as startups, as midsize companies and as large corporations. Throughout, the authors asked: What makes the truly exceptional companies different from other companies? Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twentyfirst century and beyond.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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