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Business Analytics for Managers (Use R!),Used
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The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of datadriven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and datadriven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of datadriven decision making.Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying datadriven thinking. While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quickstart to one of the most powerful software solutions available.The main goals of this book are as follows: to excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes and provide managers with a basic understanding of the main concepts of data analytics and a common language to convey datadriven decision problems so they can better communicate with personnel specializing in data mining or statistics.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.