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Business Anthropology,Used
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Advances In Technology Open The Doors For Business Expansion And Facilitate The Creation Of Complex Organizations. It Is In This World That Anthropological Techniques Play A Distinctive Role. Business Anthropologists Tap Various Sources Of Information By Getting To Know The People Within The Organization. They Take A 'Holistic' Approach, See Old Realities In New Ways, And Understand The Value Of Diverse Groups, Doing Their Work In Both Forprofit And Nonprofit Organizations. This Cuttingedge Text First Familiarizes Readers With Anthropological Methods. It Then Presents Realworld Examples Of How These Methods Have Been Used In Business Organizations To Analyze Various Phenomena, Including Consumer Behavior, Marketing, Product Design, Organizational Change, Globalization, And Diversity. Readers Who Wish To Learn About Highly Effective Ways To Guide Organizations In A Competitive World Will Find Business Anthropology To Be Downtoearth, On Target, And Immeasurably Valuable.
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