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Business Beyond Borders: Stories, Tales And Lessons Learned From Working In 100 Cultures Around The World
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Introducing 25 RealLife Stories That Reveal The Rules For Working Successfully Across Culturesthere Is No Excuse For Cultural Ignorance In The 21St Century. The Greatest Factor Affecting The Success Or Failure Of A Global Business Is Understanding The Cultural Differences That Lie Hidden, Like Minefields, In DayToDay Work. Recognize And Manage These Cultural Differences, And You Accelerate Your Success; Ignore Them And They Will Undermine Your Global Performance.Business Beyond Borders Explains Culture Through The RealLife Stories Of The Author, Resonating And Bringing The Cultural Challenges Inherent In Global Work To Life. From Negotiating With Bedouins In The Libyan Sahara, To Managing A Team Of Brazilians In Rio De Janeiro, From OutRunning An Earthquake During A Keynote Presentation In Mexico City, To Losing A Government Handler In Beijing, Each Of The Stories Illustrates A Critical Cultural Issue That Global Managers Need To Understand Today.With A Summary Of The Golden Global Rules That Everyone Working In The Global 21St Century Needs To Know, Business Beyond Borders Is A Celebration Of What Makes All Of Us Around The WorldAll So Different Simultaneously All The Same.
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